Response to Email and New Conclusions on Casual Gaming

Hey,

I never got around to writing a response to the emails and my last post on casual gamers due to being sick all week. Better late than never though.

I've read over my email, my previous post, and thought about all I learned during my internship and come up with some new ideas. In the emails I described the mass market and how people are starting to realize the existence of it. I still think that the idea of a mass market needs to be spread around and that we need to stop dividing the market solely between core and casual. By simply splitting the market between casual and core a divide is created that keeps gamers from trying to cross the divide. A core gamer will not play casual games because he gets the impression they are boring and a casual gamer will not play core games for fear they are too difficult. The mass market creates a middle ground that both groups can play in where they learn that the divide between the two is not as impassable as they originally believed.

The mass market meets the criteria I proposed in my older post. Mass market games give the same experience to both casual gamers as it does to core gamers. Guitar Hero is the best example of this. Both core gamers and casual gamers get the same experience out of the game, playing rock and roll as though they are on stage at a rock concert.

The time commitment of mass market games is completely up to the player. Players can play as long as they want and they will generally get the same experience. I don't agree anymore that time alone defines the difference between a casual gamer and a core gamer. They really are completely different markets. But they are not the only two markets. The mass market is where time commitment loses its affect on who plays. I believe that the mass market games is where the majority of the industry growth will come from in the next couple of years.

I don't know if that really was a response to the emails or just rambling but it is something.

Cyaz